Guides
Guides for small businesses and trades
Straight-talking guides on AI, local SEO and winning more work and clients. No jargon, no fluff, just what actually helps, with the odd calculator to prove the point.
AI for small business: what actually helps (and what's just hype)
Most advice on AI for small business is either scary or useless. Here's the plain-English version: what AI can genuinely do for a...
How plumbers win more work: SEO, reviews and AI that pays for itself
Plumbing work comes from Google now, not the phone book. This is the complete, no-nonsense guide to getting found, getting called...
How electricians win more work: SEO, reviews and AI that pays for itself
From EV chargers to EICRs, there is more electrical work about than ever, but it goes to the electricians customers can find and...
How builders win more work: SEO, reviews and AI that pays for itself
Extensions, renovations, loft conversions: the jobs are big and so is the competition. This is the complete guide to getting found,...
How roofers win more work: SEO, reviews and AI that pays for itself
Roofing work turns up fast, a leak, a slipped tile, storm damage, and it goes to whoever the customer can find and reach first....
How landscapers win more work: SEO, reviews and AI that pays for itself
Patios, fencing, turf, full garden makeovers: the work is seasonal and the competition is fierce come spring. This is the complete...
How plasterers win more work: SEO, reviews and AI that pays for itself
Skimming, rendering, patching: the work is steady if people can find you, and it goes to the plasterer who shows up on Google and...
How tilers win more work: SEO, reviews and AI that pays for itself
Bathrooms, kitchens, floors, wet rooms: tiling is a trade people buy with their eyes, and they find you on Google. Here is the...
How painters and decorators win more work: SEO, reviews and AI
Interior, exterior, wallpaper: the work is there if people can find you, and they look on Google. Here is the complete guide to...
How carpenters and joiners win more work: SEO, reviews and AI
Fitted wardrobes, kitchens, doors, staircases, bespoke joinery: it is skilled work people pay well for, if they can find you. Here...
How heating engineers win more work: SEO, reviews and AI
Boiler repairs, installs, servicing, central heating: the work floods in when it is cold and goes to whoever the customer can find...
How window and door fitters win more work: SEO, reviews and AI
Double glazing, composite doors, conservatories: they are big-ticket jobs, and the customer researches carefully before they buy....
How driveway and paving companies win more work: SEO, reviews and AI
Block paving, resin, tarmac, patios: it is high-value, seasonal work, and it goes to the firm people find and trust. Here is the...
How cleaning companies win more work: SEO, reviews and AI
Domestic, commercial, end of tenancy, carpets: cleaning is a repeat-business goldmine if people can find you. Here is the complete...
How locksmiths win more work: SEO, reviews and AI
Lockouts, lock changes, security upgrades: locksmith work is urgent, and it goes to whoever the customer finds and reaches first....
How accountants win more clients: SEO, reviews and AI
Referrals are lovely, but they do not scale. When a business or individual needs an accountant now, they search Google, and the...
How dental practices win more patients: SEO, reviews and AI
New patients, emergencies, cosmetic enquiries: they nearly all start with a Google search, and they go to the practice people find,...
How solicitors and law firms win more clients: SEO, reviews and AI
Conveyancing, wills, family, personal injury: when someone needs a solicitor, they search, compare a few firms and instruct the one...
How estate agents win more instructions: SEO, reviews and AI
Vendors choosing who sells their home start on Google now, reading reviews and comparing agents. The instruction goes to the agent...
How opticians win more patients: SEO, reviews and AI
Eye tests, glasses, contact lenses: when someone needs an optician, they search Google, read reviews and book with the practice...
How veterinary practices win more clients: SEO, reviews and AI
A poorly pet, vaccinations, or a family after a new vet: it nearly all starts with a Google search, and it goes to the practice...
How physiotherapists win more patients: SEO, reviews and AI
Back pain, sports injuries, rehab: people in pain search for a physio, read reviews and book with the clinic they trust and can...
How financial advisers win more clients: SEO, reviews and AI
Pensions, mortgages, investments, planning: when someone needs advice, they research carefully and choose the adviser they trust...
How hairdressers and salons win more customers: SEO, reviews and AI
New customers choosing a salon search Google, scroll the reviews and photos, and book with the one they love the look of. Here is...
How beauty salons and clinics win more clients: SEO, reviews and AI
Nails, facials, aesthetics, waxing: clients find a salon on Google, judge it on reviews and photos, and book with the one they...
How chiropractors and osteopaths win more patients: SEO, reviews and AI
Back pain, neck pain, injuries: people in discomfort search for a chiropractor, read the reviews and book with the clinic they...
How recruitment agencies win more clients: SEO, reviews and AI
Employers needing staff, and candidates needing jobs, both start on Google. The agency they find, trust and can reach wins the...
How care homes win more enquiries: SEO, reviews and AI
Families choosing care for a relative research carefully online, reading reviews and looking for reassurance. The home they trust...
How driving instructors win more pupils: SEO, reviews and AI
Learners and their parents search Google for an instructor, check the reviews and pass rates, and book with the one they trust....
AI for construction and trades: the jobs it can take off your plate
You're on the tools all day, so the phone goes unanswered, the quotes pile up and the reviews never get asked for. Here's how AI...